Elf Mates™ Brand & Product Launch
- 3D CAD, Brand Design, Brand Strategy, Graphic Design, Industrial Design, Licensing, Plush & Dolls, Product Strategy, Style Guides, Toy, Visualization
- The Lumistella Company Back to Portfolio
In early 2019, I was tasked with supporting the launch of The Lumistella Company’s first new brand in over 5 years. To get the creative efforts off the ground, I developed the core product consisting of 3 dolls (each representing a source of kindness and good deeds). Additionally, I created the initial style guide graphics to accompany the launch. The Elf Mates™ brand was initially launched in the UK, but has since grown to the value market in the US and is poised for future expansion.
Learn more at ElfMates.com
My Role(s): Doll Design, Graphics, Style Guide
Other Credits: Andrea Esposito, Laura Berkeley, Karen Serrie
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