Game Time!
- 3D CAD, Animation, Game Design, Industrial Design, Product Strategy, Retail Strategy, Storytelling, Toy, Visualization
- The Lumistella Company Back to Portfolio
In early 2019, soon after starting at Lumistella, I was evaluating our current categories for new opportunities. One that immediately stood out to me was family games, which at the time had been a fledgling category in our licensing business. Recognizing the perfect alignment with our mission of creating joyful family moments, I rallied the design team to create concepts that were brand-right and thematically aligned with Christmas and the North Pole.
Since 2019, I have managed the development and launch of 7 new games ranging from board games to card games, including the oversight of concept development, play testing, engineering, production, and even creation of promotional videos to sell the concepts. The video example included her was created early on for our first board game, and was shown at a sales call with Target. Although we used a very early mockup of the game concept (and shot the video with my own kids), we were able to garner enthusiasm from the buyer which ultimately led to the item being picked up as an exclusive at Target.
My Role(s): Brainstorm Lead, Creative Direction, 3D Modeling Support, Prototyping, Sales Collateral, Video Production
Other Credits: Karen Serrie, Luis Schittone, Matt Gunter, Tiffany Krista, Prescott Hill
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