Santa’s Magical Photo Adventure
- Brand Strategy, Experience Design, Graphic Design, Licensing, Storytelling
- The Lumistella Company & Centennial Real Estate Back to Portfolio
I was the project lead and creative director for The Lumistella Company’s first ever mall Santa experience. I worked closely with our partner Agency808 to deliver a brand-driven and family-friendly experience. I was responsible for all approvals, asset development, and interfacing with the clients. I also kicked off the process with concepts for how to deliver on our brand promise, and I designed the initial logo which was only modified slightly prior to launch.
This was first launched at Hawthorn Mall just outside of Chicago, and has since expanded to Connecticut with other states to follow in the future.
My Role(s): Project Leader, Creative Direction, Initial Brainstorm Concepts, Review and Approvals
Other Credits: Agency 808
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