Press & Awards

Making It in the Toy Industry Podcast
In this episode, we’ll talk about the biggest challenges a toy creator might face when developing their baby toy ideas, and how certain rules and safety regulations could trip you up or slow your development process. In this episode, Brad gives valuable advice on developing a baby product from marketing, to testing, and closes out…

2020 Cribsie Awards in the Toy Category
https://news.kids2.com/baby-einstein-toys-cribsie-awards.htm

Elf Mates launch in the UK!
https://www.thegrocer.co.uk/poundland/no-more-naughty-elf-as-poundland-rolls-out-family-friendly-replacement/598087.article

Kids II, Hape Team Up for Co-Branded Baby Einstein Toys
Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products. The genesis of the partnership began with the realization that parents often find themselves at a crossroads when it comes to choosing either traditional toys,…

Best Baby and Toddler Toys 2018
https://www.parents.com/fun/toys/best-baby-toddler-toys/?slide=slide_d4643a5a-a108-49fb-8f19-7ff7d0462941#slide_d4643a5a-a108-49fb-8f19-7ff7d0462941

Bright Starts Activi-Tree wins babyMaternity Award
https://awards.babymaternity.com/products/view/activi-tree

Bright Starts Announces Winners of Its First National Design Contest For Kids
Design Manager of Kids II, Brad Reese says, “Our products are for children and we wanted to give children the opportunity to play a part in the design process. We are looking forward to launching the first ever product designed by children, for children.” Read more

SCAD Collaboration
https://www.businesswire.com/news/home/20110725006212/en/Kids-II-Partnership-with-Savannah-College-of-Art-and-Design-Gives-Students-Hands-On-Real-World-Product-Design-Experience https://www.prnewswire.com/news-releases/scad-and-kids-ii-partner-to-create-innovative-design-solutions-and-unique-learning-opportunities-for-students-112497084.html