Showing posts from category: Media


Making It in the Toy Industry Podcast
In this episode, we’ll talk about the biggest challenges a toy creator might face when developing their baby toy ideas, and how certain rules and safety regulations could trip you up or slow your development process. In this episode, Brad gives valuable advice on developing a baby product from marketing, to testing, and closes out…

2020 Cribsie Awards in the Toy Category
https://news.kids2.com/baby-einstein-toys-cribsie-awards.htm

Elf Mates launch in the UK!
https://www.thegrocer.co.uk/poundland/no-more-naughty-elf-as-poundland-rolls-out-family-friendly-replacement/598087.article

Kids II, Hape Team Up for Co-Branded Baby Einstein Toys
Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products. The genesis of the partnership began with the realization that parents often find themselves at a crossroads when it comes to choosing either traditional toys,…


SCAD Collaboration
https://www.businesswire.com/news/home/20110725006212/en/Kids-II-Partnership-with-Savannah-College-of-Art-and-Design-Gives-Students-Hands-On-Real-World-Product-Design-Experience https://www.prnewswire.com/news-releases/scad-and-kids-ii-partner-to-create-innovative-design-solutions-and-unique-learning-opportunities-for-students-112497084.html